An equipment to test the rigidity of mini-cartons or printed Duplex Board cartons in terms of their stackability / compression strength.
This equipment is very important for cartons that rely on a high quality shelf appeal.
Rigid cartons maintain their shelf appeal whereas Low rigidity cartons become loose and lumpy and thereby drastically reduce the shelf appeal.
Consumer Behavior Studies suggest that a consumer judges the quality of a product from the appearance of its packaging.
Consumers are more likely to pick-up a Rigid looking cartons as it looks fresh.
Loose and Lumpy cartons will give a perception that the contents are of poor quality too.
This small factor can give a major blow to the brand image of a product, or company.
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